Our Mission
Our Mission
At SQUISHI, we believe that comfort, kindness, and responsibility should go hand in hand. What started as a humble project in 2006 in the heart of Edmonton, a deprived area of London, has now grown into a global brand known for its ethical commitment to both people and the planet.
Our journey began with a simple idea: to create cozy, foldable, and compact blankets that everyone could enjoy—while also making a meaningful impact. Today, SQUISHI stands proud not only as a leader in sustainable home comforts but also as a company that is deeply committed to charitable efforts and ethical practices across the globe.
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SQUISHI's Ethical Commitments
1. Sustainable Materials:
Every SQUISHI blanket is crafted using the most sustainable materials available. We prioritize eco-friendly fabrics that are both luxurious and gentle on the environment. We work with suppliers who share our commitment to reducing environmental footprints and ensuring ethical sourcing.
2. Fair Labor Practices:
We are deeply committed to fair labor practices. All of our products are manufactured under conditions that respect the rights and dignity of workers, ensuring that all our partners uphold strict fair trade standards.
3. Charitable Contributions:
While we are not legally required to donate a specific amount of our profits to charity, we do so as part of our deep-rooted belief in giving back to the communities we serve. SQUISHI makes meaningful contributions to various charitable organizations, focusing on causes such as homelessness, education, and access to clean water. We believe that every purchase you make helps support these efforts in ways that create real change.
4. Compact and Practical Design:
True to our roots, SQUISHI blankets are designed to be compact, foldable, and practical—perfect for those on the go or in need of space-saving solutions without compromising on comfort. Our goal is to provide cozy warmth wherever you need it, while being mindful of our environmental impact.
5. Reducing Waste:
We are committed to minimizing waste in every step of our production process. From packaging to manufacturing, we continually strive to reduce our environmental footprint and make better choices for the planet.
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From Edmonton to the World
SQUISHI’s mission began in Edmonton, London, where the community faced economic hardship and the challenges of urban poverty. We set out with a desire to uplift those around us, combining a passion for innovative design with a deep commitment to ethical responsibility.
Over the years, we’ve grown from a local project into an international brand that reaches people across the globe. But no matter how far we’ve come, our core values remain the same: *comfort, compassion, and community*.
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Our Promise
At SQUISHI, we promise to always act with integrity, to continually improve our practices, and to remain true to our mission of combining quality, kindness, and responsibility. We believe that every blanket we create can make the world a little warmer, both literally and figuratively.
Thank you for being part of the SQUISHI family. Together, we can spread comfort, kindness, and positive change across the globe.
---
SQUISHI is committed to charitable giving and supporting ethical practices, but please note that we are not legally required to donate a set percentage of profits to any particular cause. Nonetheless, we do allocate a portion of our profits to charitable initiatives that align with our values.
At SQUISHI, we believe that comfort, kindness, and responsibility should go hand in hand. What started as a humble project in 2006 in the heart of Edmonton, a deprived area of London, has now grown into a global brand known for its ethical commitment to both people and the planet.
Our journey began with a simple idea: to create cozy, foldable, and compact blankets that everyone could enjoy—while also making a meaningful impact. Today, SQUISHI stands proud not only as a leader in sustainable home comforts but also as a company that is deeply committed to charitable efforts and ethical practices across the globe.
---
SQUISHI's Ethical Commitments
1. Sustainable Materials:
Every SQUISHI blanket is crafted using the most sustainable materials available. We prioritize eco-friendly fabrics that are both luxurious and gentle on the environment. We work with suppliers who share our commitment to reducing environmental footprints and ensuring ethical sourcing.
2. Fair Labor Practices:
We are deeply committed to fair labor practices. All of our products are manufactured under conditions that respect the rights and dignity of workers, ensuring that all our partners uphold strict fair trade standards.
3. Charitable Contributions:
While we are not legally required to donate a specific amount of our profits to charity, we do so as part of our deep-rooted belief in giving back to the communities we serve. SQUISHI makes meaningful contributions to various charitable organizations, focusing on causes such as homelessness, education, and access to clean water. We believe that every purchase you make helps support these efforts in ways that create real change.
4. Compact and Practical Design:
True to our roots, SQUISHI blankets are designed to be compact, foldable, and practical—perfect for those on the go or in need of space-saving solutions without compromising on comfort. Our goal is to provide cozy warmth wherever you need it, while being mindful of our environmental impact.
5. Reducing Waste:
We are committed to minimizing waste in every step of our production process. From packaging to manufacturing, we continually strive to reduce our environmental footprint and make better choices for the planet.
---
From Edmonton to the World
SQUISHI’s mission began in Edmonton, London, where the community faced economic hardship and the challenges of urban poverty. We set out with a desire to uplift those around us, combining a passion for innovative design with a deep commitment to ethical responsibility.
Over the years, we’ve grown from a local project into an international brand that reaches people across the globe. But no matter how far we’ve come, our core values remain the same: *comfort, compassion, and community*.
---
Our Promise
At SQUISHI, we promise to always act with integrity, to continually improve our practices, and to remain true to our mission of combining quality, kindness, and responsibility. We believe that every blanket we create can make the world a little warmer, both literally and figuratively.
Thank you for being part of the SQUISHI family. Together, we can spread comfort, kindness, and positive change across the globe.
---
SQUISHI is committed to charitable giving and supporting ethical practices, but please note that we are not legally required to donate a set percentage of profits to any particular cause. Nonetheless, we do allocate a portion of our profits to charitable initiatives that align with our values.